Don’t Salt Your Concrete Driveway- Use This Instead
People in areas with harsh winters are familiar with the dangers of a slick, icy driveway. Your driveways can become slip and fall hazards, putting you at risk of falling…
Steven J Greenwald
President of Gaia Enterprises, Inc.
Born in Coney Island in 1944 and a Drexel University graduate, Steve’s vast experience spans from the construction of nuclear sites and the Alaskan pipeline to concrete surface protection and chemical manufacturing plants.
In 1972, his bold vision led him to establish Engineered Design Products, channeling his profound expertise into tailored chemical solutions for the manufacturing, construction, and environmental sectors.
Steve’s groundbreaking innovation led to the creation of Safe Thaw in 1982, a unique ice melt that addressed issues posed by existing products, earning its patent in 1986. Venturing further into safety solutions, he introduced Safe Paw in 1992, a formulation safe for pets, people, and properties, which secured its patent in 2010.
While exploring new possibilities, 2018 marked the debut of Traction Magic followed by Walk On Ice, unparalleled traction agents for icy situations, underscoring Steve’s enduring dedication to ensuring safety.
Personal Info
Nature-friendly innovations are Steve’s passion and his products are deeply rooted in this philosophy. “Safe for people, pets, property, and the planet” isn’t just a tagline; it’s the very essence of Steve’s vision.
Driven by a profound respect for our environment, for the last 50 years Steve is leading the charge towards a future where sustainability isn’t an option but a standard.
Articles by Steven J Greenwald
Your Comprehensive Guide to Safe and Effective Winter Solutions for Roofs, Concrete, Driveways, Decks, and More!
Is Ice Melt A Safe Option To Use On Your Wooden Deck?
Those having wooden decks or steps are already aware of how treacherous they are when covered in ice. A frozen hardwood deck is, in most situations, even riskier than an…
Why Do Salt And Ice Together Burn The Skin?
While salt is a common way of melting snow and ice, it poses some health concerns to humans and animals. There are also more adverse effects to be cautious of,…
Is There An Ice Melt That Won’t Damage Concrete?
Imagine you built a house with all your savings, and then comes the winter and along with it comes ice and snow. Now your home is covered with snow, and…
Safest Ice Melt For Brick Pavers
Outdoor walkways are beautiful. Not only do they look elegant, but they also don’t make a hole in your pocket. However, they do require some care and in the snowy…
Magnesium Chloride Ice Melt Is Dangerous To People And Pets
Dangers Of Using Sodium Chloride Ice Melt Sodium chloride is the main ingredient in many of the most popular salt-based ice melt on the market, like Safe Step 8300 and…
Best Ice Melt For Roofs
Ice melt, especially in countries that experience winter seasons where snow and ice fall from the sky throughout the day, is a very sensitive topic. Winters can get dreadful if…
How To Melt Ice Without Damaging Concrete?
During the winter months, ice can freeze on the concrete outside our homes creating a dangerously slick surface. This slippery ice can cause slips and falls to occur. Many people…
Chloride-free Ice Melt Safe For New Concrete
Many ice melting products and salt products can and will damage concrete. You want to have your new concrete last for years, then choose concrete-safe ice melt products that will…