Born in Coney Island in 1944 and a Drexel University graduate, Steve’s vast experience spans from the construction of nuclear sites and the Alaskan pipeline to concrete surface protection and chemical manufacturing plants.
In 1972, his bold vision led him to establish Engineered Design Products, channeling his profound expertise into tailored chemical solutions for the manufacturing, construction, and environmental sectors.
Steve’s groundbreaking innovation led to the creation of Safe Thaw in 1982, a unique ice melt that addressed issues posed by existing products, earning its patent in 1986. Venturing further into safety solutions, he introduced Safe Paw in 1992, a formulation safe for pets, people, and properties, which secured its patent in 2010.
While exploring new possibilities, 2018 marked the debut of Traction Magic followed by Walk On Ice, unparalleled traction agents for icy situations, underscoring Steve’s enduring dedication to ensuring safety.
Nature-friendly innovations are Steve’s passion and his products are deeply rooted in this philosophy. “Safe for people, pets, property, and the planet” isn’t just a tagline; it’s the very essence of Steve’s vision.
Driven by a profound respect for our environment, for the last 50 years Steve is leading the charge towards a future where sustainability isn’t an option but a standard.
Articles by Steven J Greenwald
Your Comprehensive Guide to Safe and Effective Winter Solutions for Roofs, Concrete, Driveways, Decks, and More!
Avoid rock salt and other chloride-based deicers on concrete driveways when possible, especially on concrete that is less than 12 months old, damaged, poorly drained or not designed for freeze-thaw…
Is Ice Melt Safe for a Wood Deck? Ice melt can be used on a wood deck only when the specific wood, finish, fasteners and product instructions are compatible. Remove…
Yes — ice melts that won’t damage concrete do exist. The key is avoiding all chloride-based products (rock salt, calcium chloride, magnesium chloride) which cause freeze-thaw pore damage, spalling, and…
Outdoor walkways are beautiful. Not only do they look elegant, but they also don’t make a hole in your pocket. However, they do require some care and in the snowy…
Magnesium chloride (MgCl₂) ice melt is dangerous to pets, children, and concrete. It causes paw burns, gastrointestinal upset, and electrolyte imbalance in pets if ingested. It also corrodes concrete, metal…
Many ice melting products and salt products can and will damage concrete. You want to have your new concrete last for years, then choose concrete-safe ice melt products that will…