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Better Ecology Is In Our Hands

Environmentally Friendly Ice Melt

All salts are harmful to the environment, infrastructure, and freshwater resources. Excess salt use will have an evident impact on grass, shrubs, and other landscape foliage. Salt runoff from roads and sidewalks finds its way into the natural environment in a variety of ways. So, what should we do to remove snow and ice? Fortunately, we have safe paws ice melter, an environmentally friendly ice melt to keep our families and pets safe.

How Harmful Are Toxins Present In Ice Melt?

Salt, particularly rock salt, causes dehydration causing plant damage. Salt also causes injury to new seed germination, stems, leaves, and flowers by inhibiting root growth, disrupting nutrient uptake, and causing damage to seed germination, stems, leaves, and flowers.

Damage to infrastructures, such as roads, bridges, parking decks, walkways, doors, and even flooring, is the second most obvious environmental impact of excessive salt usage after the landscape. All salts can erode concrete and cause corrosion and damage to rods and structural steel, causing structural integrity to deteriorate.

Get ready for winter with the ONLY Pet Safe Ice Melt you can trust


The most significant environmental impact of salt is its influence on freshwater resources. It has a deteriorating effect on aquatic life and drinking water. Fish, macroinvertebrates, insects, and amphibians are affected by chloride in surface waters. 

Contaminants from ice and snow melting salt infiltrate groundwater, discharge into surface water and storm drains, contaminating freshwater resources. The chlorides from salt discharged into these water systems remain in solution, with no natural means of removal; the only dilution with more freshwater can lower their concentrations.

Environmentally Friendly Ice Melt

Safe Paw, an environmentally friendly product that does not include salt, is used to replace all of the toxin-based ice melts. The environment will not be harmed by a product that does not contain salt. 

Gaia Enterprises Inc. delivers 100% pet-safe and environmentally friendly winter products. Safe Paw, our flagship product, is the #1 selling pet-safe ice melt that does not harm pets, safe if ingested, and safe on all types of concrete.

Safe Paw ice melt ingredients are made up of traction agents and have a modified crystalline amide core with glycol admixture. The liquid component begins melting ice as soon as it breaks the surface tension. The crystal core accelerates the melting process. It produces an invisible layer of protection that helps prevent snow from clinging to the surface for up to three days.

Safe Paw - Pet Safe Ice Melt

Safe Paw

The Original and the #1 Pet and Child Safe Ice Melt for over 20 years. Guaranteed environmentally safe – will not harm waterways and sensitive wetlands.

Safe ice melt is a pet- and eco-friendly ice melt that won’t harm your plants or flora. Furthermore, because the ice melt is colored, you can avoid applying it to areas where it is not needed. This safe deicer softly melts the snow from your deck’s top without damaging it. Concrete, asphalt, and bricks are also safe. Salt and chlorine are not present in safe ice melt. This natural ice melt is chosen by intelligent homeowners who appreciate their homes and want to protect them. 


Safe Paws ice melt is one of the only ice melt products on the market that is safe to use around pets and children while still being gentle on concrete walkways. Excessive use of toxic chemicals and salts can be harmful to plants. It corrodes metals and absorbs atmospheric moisture. It also has the potential to harm the landscaping, roadways, and pathways. Thankfully, we have Safe Paw by our side to protect us from all of these issues. Let’s fulfill our duty of responsible citizens and choose a toxin-free product to preserve our ecology for future generations.

Get ready for winter with the ONLY Pet Safe Ice Melt you can trust

Other Ice Melt Products

Safe Thaw

Imagine an ice melt you can put down and never worry about. It won’t harm pets, kids and your property. That’s Safe Thaw. Unlike anything else on the market, Safe Thaw can change how winter affects our planet.

Safe Thaw Ice And Snow Melter

Traction Magic

Stay safe on slippery surfaces with a product that’s 100% natural and safe for pets, people, and your property. Use Traction Magic on sidewalks, steps, or as instant traction for your car.

Traction Magic Road Salt Alternative
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