[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/safepaw.com\/stevenjgreenwald\/#Article","mainEntityOfPage":"https:\/\/safepaw.com\/stevenjgreenwald\/","headline":"Steve Page – As an Author","name":"Steve Page – As an Author","description":"Steven J Greenwald President of Gaia Enterprises, Inc. Born in Coney Island in 1944 and a Drexel University graduate, Steve\u2019s vast experience spans from the construction of nuclear sites and...","datePublished":"2023-11-22","dateModified":"2023-12-16","author":{"@type":"Person","@id":"https:\/\/safepaw.com\/author\/stagingsafepaw\/#Person","name":"Safe Paw","url":"https:\/\/safepaw.com\/author\/stagingsafepaw\/","identifier":2,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/204458654e18d272fa50f2fba54c6ff6cc908b98fe11ff211d0e1bf8cbd4775b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/204458654e18d272fa50f2fba54c6ff6cc908b98fe11ff211d0e1bf8cbd4775b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Safe Paw Ice Melt","logo":{"@type":"ImageObject","@id":"https:\/\/safepaw.com\/wp-content\/uploads\/2019\/07\/blog-fallback.jpg","url":"https:\/\/safepaw.com\/wp-content\/uploads\/2019\/07\/blog-fallback.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/safepaw.com\/wp-content\/uploads\/2023\/11\/Steven-J-Greenwald.png","url":"https:\/\/safepaw.com\/wp-content\/uploads\/2023\/11\/Steven-J-Greenwald.png","height":992,"width":800},"url":"https:\/\/safepaw.com\/stevenjgreenwald\/","video":[{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=x2uACuEGD4k#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=x2uACuEGD4k","name":"Gaia Enterprises \"Where Consciousness Meets Innovation\"","description":"https:\/\/gaiausa.com\nAt Gaia enterprises, we take great pride in providing our customers with products we know are safe, not safer or friendly, but 100% guaranteed safe. See, Gaia began in the 80s when nuclear containment sites were looking for an ice melter that was non corrosive. \nMr. Greenwald, a chemical engineer by trade saw this and decided to create a product called Safe thought ice melt. This product turned into so much more than Mr. Greenwald could have ever expected. When waves of environmentally conscious businesses started to reach out, airports do teas and safety managers were all starting to see the impact of salt and were opting for the safest alternative. \nIt wasn't until the early 90s when a family member's dog came home with blisters on its paws caused by rocksalt that Mr. Greenwald realized the need for his products in the pet industry. That following year, safe Paul was created and launched into the retail world. \nFast forward almost 20 years, Gaia through all our ice management experience recognized the industry need for a legitimate anti skid agent. Now in its sixth year, Traction Magic has continued to follow with Safe Thaw and Safe Paws footsteps in terms of safety and effectiveness. \nIn 2018, we successfully prevented over 4 million pounds of destructive salts and chlorides from entering the environment, something we are truly proud of Gaia enterprises, where consciousness meets innovation\nFind Gaia Products Near You\nhttps:\/\/gaiausa.com\/#how-to-buy\nSafe products for people, pets, property, and planet\nPowered by \nGaia Enterprises Inc.\nhttps:\/\/gaiausa.com \nOur Products Range\nSafe Paw https:\/\/safepaw.com\nTraction Magic https:\/\/tractionmagic.com\nSafe Thaw https:\/\/safethaw.com\/\nWalk on Ice https:\/\/walkonice.com\/\n \nFollow |Like | Share | Comment on below links\nFacebook  https:\/\/www.facebook.com\/gaiaenterprisesinc \nTwitter https:\/\/twitter.com\/GaiaEnterprises\nInstagram https:\/\/www.instagram.com\/gaia_protected\/ \nLinkedIn https:\/\/www.linkedin.com\/company\/safetyproducts-gaiaenterprises \nRead Safe Paw Blog https:\/\/safepaw.com\/blog\/  \nSubscribe Gaia Enterprises YouTube Channel https:\/\/www.youtube.com\/channel\/UCA3UP4mnXdPO6lUzYf3_u5Q \nAddress: Gaia Enterprises, Inc. PO Box 220, Southampton, PA 18966\nPhone: (800) 783\u20137841\nEmail: info@gaiausa.com \n\n#Gaiausa #GaiaEnterprises  #GaiausaInc #SafePaw #TractionMagic #SafeThaw #WalkOnIce #GaiaEnterprises  #IceMelt #SnowMelt #PetSafeIceMelt #EcoFriendlyIceMelt  #PawSafeIceMelt","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/x2uACuEGD4k\/default.jpg","https:\/\/i.ytimg.com\/vi\/x2uACuEGD4k\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/x2uACuEGD4k\/hqdefault.jpg"],"uploadDate":"2019-06-06T17:12:35+00:00","duration":"PT1M56S","embedUrl":"https:\/\/www.youtube.com\/embed\/x2uACuEGD4k","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCA3UP4mnXdPO6lUzYf3_u5Q#Organization","url":"https:\/\/www.youtube.com\/channel\/UCA3UP4mnXdPO6lUzYf3_u5Q","name":"Safe Ice Melt & Snow Solutions","description":"Eco-friendly ice melt Solutions:  Products that ensure safety for people, pets, concrete, and the planet. Proudly made and assembled in the USA, our products include:\n\nSafe Paw Ice Melt: The #1 choice for over 20 years, ensuring the safety of pets, concrete, roofs, treks, driveways, sidewalks, pavers and kids. Guaranteed environmentally kind and protective of our waterways. Talk to our Safe Paw AI Bot here - https:\/\/safepaw.com\n\nWalk On Ice: Step confidently this winter! The handy disposable canister can be taken everywhere, Prevent slips at home, work or on the go! https:\/\/walkonice.com\/\n\nSafe Thaw Ice Melt: Your best ice & snow management solution! Designed to be 100% salt free, non-corrosive, chloride free, and most importantly, won't damage equipment & machinery. https:\/\/safethaw.com\/ \n\nTraction Magic: Get instant grip on icy surfaces. 100% natural, perfect for sidewalks, steps, or giving your car that needed traction. https:\/\/tractionmagic.com\n","logo":{"url":"https:\/\/yt3.ggpht.com\/aOnDbEL9jCkDOGGL5MAc8Q9l2AtnLCsXLNTM5WfdmNiqTLKVis_0LVinLbbbgHNJZ5nGqBw8Vw=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=x2uACuEGD4k#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=x2uACuEGD4k#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=x2uACuEGD4k&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=x2uACuEGD4k#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":298}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=x2uACuEGD4k#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":1}]},{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=fx_GNQ7ZUCA#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=fx_GNQ7ZUCA","name":"Gaia Enterprises at Global Pet Expo 2020","description":"Global Pet Expo Booth # 5544\nhttp:\/\/gaiausa.com\/ \nSafe Paw Ice Melt : \nSafe Paw is a patented dual-effect compound. The liquid component starts melting ice instantly while breaking its surface tension. This allows the crystal core to quickly penetrate and destabilize the ice and speed up the melting process. All this while Safe Paw proprietary traction agents provide slip protection. Safe Paw attracts heat to make it even more effective. Endothermic reaction takes advantage of a solar effect.\n\u2022 Non-corrosive and non-conductive formula \u2013 safe on cured concrete!\n\u2022 Pet and Kid Safe even if ingested.\n\u2022 Concentrated formula \u2013 use \u00bd of what you would use with salt!  Lasts 72 hours on the surface!\n\u2022 Salt free, chlorine free, acetate free formula \u2013 environmentally safe\nTraction Magic Ice Melt : \nThe use of ice melts does not solve the problem of the need to immediately cross icy or snowy surfaces. Traction Magic is the only traction agent that works instantly. It can be used when your car is stuck, when you need to walk on walkways, driveways, or decks. Traction Magic\u2019s all natural crystals first absorb in the liquid layer and then, with their spiky ends, bury themselves into the ice sheet. The icy surface, with the granules buried into it, provides a stable non-slip surface similar to sandpaper for your tires, shoes, and paws to travel on. Traction Magic Works with temperature down to -35 degree C is 100% natural, safe to handle, and effective. Made in the USA.\n\u2022 Easily spread a light coating on the surface, and instantly turn ice into a non-skid surface \u2013 whether below your feet or under your tires!\n\u2022 Protect horses on winter tracks.\n\u2022 Safe on all concrete \u2013 no freeze thaw effect whatsoever\n\u2022 If only absorbing water and alcohol, reusable.  With liquids that do not evaporate, not reusable.  Saves a lot of money in reuse, because it is easily swept up, and placed back into the emergency kit.\nPowered by \nGaia Enterprises Inc.\nhttps:\/\/gaiausa.com \nFind Gaia Products Near You\nhttps:\/\/gaiausa.com\/#how-to-buy \nOur Products Range\nSafe Paw https:\/\/safepaw.com\nTraction Magic https:\/\/tractionmagic.com\nSafe Thaw https:\/\/safethaw.com\/\nWalk on Ice https:\/\/walkonice.com\/\n \nFollow |Like | Share | Comment on below links\nFacebook  https:\/\/www.facebook.com\/gaiaenterprisesinc \nTwitter https:\/\/twitter.com\/GaiaEnterprises\nInstagram https:\/\/www.instagram.com\/gaia_protected\/\nLinkedIn https:\/\/www.linkedin.com\/company\/safetyproducts-gaiaenterprises \nRead Safe Paw Blog https:\/\/safepaw.com\/blog\/  \nSubscribe Gaia Enterprises YouTube Channel https:\/\/www.youtube.com\/channel\/UCA3UP4mnXdPO6lUzYf3_u5Q \n\n\nAddress: Gaia Enterprises, Inc. PO Box 220, Southampton, PA 18966\nPhone: (800) 783\u20137841\nEmail: info@gaiausa.com \n\n\n#SafePaw #TractionMagic #SafeThaw #WalkOnIce #Gaiausa #GaiaEnterprises  #GaiausaInc #IceMelt #SnowMelt #PetSafeIceMelt #EcoFriendlyIceMelt  #PawSafeIceMelt  #AmericanPetProductsAssociation #GlobalPetExpo2020","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/fx_GNQ7ZUCA\/default.jpg","https:\/\/i.ytimg.com\/vi\/fx_GNQ7ZUCA\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/fx_GNQ7ZUCA\/hqdefault.jpg"],"uploadDate":"2020-02-21T19:08:48+00:00","duration":"PT1M21S","embedUrl":"https:\/\/www.youtube.com\/embed\/fx_GNQ7ZUCA","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCA3UP4mnXdPO6lUzYf3_u5Q#Organization","url":"https:\/\/www.youtube.com\/channel\/UCA3UP4mnXdPO6lUzYf3_u5Q","name":"Safe Ice Melt & Snow Solutions","description":"Eco-friendly ice melt Solutions:  Products that ensure safety for people, pets, concrete, and the planet. 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